Episode 20 - Why the Toy Industry Has a Parent Relationship Problem
The toy industry's biggest challenge isn't marketing or distribution - it's a relationship problem with parents. Learn why successful toy companies prioritize real parent conversations over focus groups and market research for lasting brand loyalty.
Episode 18 - How to Find Your Unique VIBE as a Toy Industry Professional
What if your biggest leverage point isn't your product or pricing, but your V.I.B.E.? Learn how to identify and leverage your unique Values, Impact, Brilliance, and Expression to stand out in the competitive toy industry.
Episode 17 - The Real Reason Your Toy Business Feels So Heavy (And How to Fix It)
When you are the system in your toy business, you become the bottleneck, ceiling, and safety net. Discover why burnout happens even when you're doing everything right and how to build a business that runs without you at the center.
Episode 16 - Why 90% of Your Website Visitors Leave Before Reading a Word
You're paying for traffic through influencers and ads, but 70-90% of visitors leave your toy website within one second. Learn why visitors decide to stay or go before reading anything and how to pass their instant gut-level test.n
